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You are here: Home > Southern > The key comes to the East Coast

The key comes to the East Coast

Date: 11 Apr 2012

Southern’s ground-breaking smartcard – the key is coming to stations between Brighton and Bexhill/Eastbourne via Lewes on Monday 16th April.

The new smartcard technology - an alternative to paper tickets – makes it easier and quicker for passengers to buy and use tickets and comes to the East Coastway following a successful trial between Brighton and Seaford which started in October. The new smartcard is reusable and can be recharged again and again with weekly and monthly season tickets.

The key will be available for use at all stations on the line from Brighton to Bexhill and Eastbourne via Lewes and is already available between Brighton and Seaford.

The key smartcard system allows passengers to purchase tickets online or via ticket machines at Southern stations and collect and travel in a one touch transaction. They can store and manage ticket products through their personal online account.

Put simply, the benefits of the key are:

  • No queuing, no waiting – No need to queue for tickets or have them posted out
  • Easy to use – Simply touch in and out at stations
  • Secure – Purchases are protected if the card is lost or stolen
  • Convenient – The card can be used again and again
  • Easy to Buy – Purchase online or via self-service ticket machines
  • Environmentally friendly – No more paper tickets

Southern’s Development Director Alex Foulds said: “The key is the way forward for buying your ticket with Southern. We are starting on the East Coastway with Weekly and Monthly Season Tickets, and as the key evolves, we will be adding different ticket types to give our passengers even more choice. ”

Customers wishing to find out more and apply for the key can visit from Monday 16th April.

The key is the brand used by Go-Ahead Group companies such as Brighton & Hove Buses which already operates smartcard tickets.